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Hi, I'm Mariano Guerra, below is my blog, if you want to learn more about me and what I do check a summary here: or find me on twitter @warianoguerra or Mastodon

Why I don't like concept cars addendum

I don't like to glorify Steve Jobs, but sometimes he expresses ideas the right way and the fact that he, unlike me, showed clearly that those ideas can deliver good results may show that those ideas are valid.

Here's a part of an interview from him (emphasis mine):

... they have no conception of the craftsmanship that’s required to take a good idea and turn it into a good product and they really have no feeling in their hearts usually about wanting to really help the customers there’s a just a tremendous amount of crafts ship in in-between a great idea and a great product and as you evolved that great idea it changes and grows it never comes out like it starts because you learn a lot more as you get into the subtleties of it and you also find there’s tremendous trade-offs that you have to make I mean you know there are there are just certain things you you can’t make electrons do there are certain things you can’t make plastic do or glass do or factories do or robots do and as you get into all these things designing a product is keeping 5,000 things in your brain these concepts and fitting them all together in in kind of continuing to push to fit them together in new and different ways to get what you want and every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently and it’s that process that is the magic.

From here: